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Kate Moss, English model. strict embargo until 00:01 Thursday 9th May 2013 KATE MOSS IS NEVER NAKED WITHOUT ST.TROPEZ AS NEW FACE AND BODY OF THE BRAND The Ultimate Icon Wearing The Ultimate Tan St.Tropez, the iconic and leading global self-tan brand today announces the appointment of Kate Moss as the new face and body of the brand. The world’s most famous fashion and beauty icon brings her unique edge and personality to the brand’s first-ever global advertising campaign. Kate says of her new signing: ‘I’m so excited to be working with St.Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!’ Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: ‘We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand. As a global beauty brand with a heritage in tanning, St.Tropez is now in 18 countries and women from Rio to L.A are seeking the benefits of safe tanning. Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence.’ Featuring Kate Moss wearing the ultimate tan—the campaign’s strapline—the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer. St.Tropez’s social media campaign will kick-start global participation by encouraging women to tweet when they’re #OFFTOSTTROPEZ for the ultimate tan. St.Tropez will be enhancing tweeters’ ultimate tans by sending them suitably riviera-chic content and prizes. One follower and a friend will even be sent on holiday #OFFTOSTTROPEZ. For fashion and beauty fans wanting to get the ‘Kate Tan’ as seen in the campaign, Nichola Joss, St.Tropez Global Tanning and Skin-Finishing Expert, advises: ‘Skin-finishing and tanning has become part of our regular beauty regime and St.Tropez products offer incredible versatility, taking you from beach to party, summer to winter. To achieve Kate’s pool-side bronze for the shoot, the St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt gives a natural-looking, streak-free result with a flawless finish. St.Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kate’s body *********************************EMBARGOED UNTIL 00:01 THURSDAY 9TH MAY 2013 **************************************** NEWSLINES: What do you think of St.Tropez as a brand? It has been around for a long time, it is a trust worthy brand but a cool brand too. It is a natural looking tan which is most importantly what people want they don’t want something orange and unnatural. It is so easy to apply yourself, I always used to think you needed to have a professional spray tan but you don’t have to anymore. St.Tropez has such a wardrobe of products, like skin polishers and tan optimisers that make it easy to apply yourself. What is your history with St.Tropez? I have used St.Tropez since it started. Around 15 years ago, the first time I went to Ibiza I didn’t want to be the only white person on the beach so I had a St.Tropez. St.Tropez do it so well that you do look natural, you don’t have that fear which I always did of going streaky and not being able to fix it – total nightmare. There is no reason to go around with that pasty pallor anymore, which is really exciting. Using St.Tropez on the shoot… On the shoot today we have been using the St.Tropez Bronzing Mousse, it is so easy; you apply it with a mitt and it is streak free. There are two types St.Tropez Wash Off Mousse, its commitment free if you wanted to apply some for a night out you could and then wash it off the next day. The St.Tropez Bronzing Mousse gives a more permanent colour, it’s amazing How do you feel when you are wearing a tan? It makes me feel more confident, you just feel better when you look in the mirror and you look much healthier. Sometimes I think I feel terrible but I look great! What do you love about summer? I love everything about summer and can’t wait for it to come. I love hanging out in my garden, not having to put layers and layers of clothes on and I love to swim in the sea.