A number of recent surveys have shed some interesting light into what we as beauty consumers expect from brands and what we actually prefer. Here’s a look at some recent results so you can see what your fellow beauty lovers think.
MORE THAN HALF WANT CRUELTY-FREE BEAUTY PRODUCTS
A 2015 Nielsen survey of more than 1,000 adults found that 57% want products that have not been tested on animals
MOST SKIP OVER SKIN FUNDAMENTALS
A 2014 worldwide survey of consumers by Euromonitor showed that nearly 70% of women use facial cleansers and similar amounts use body and face moisturizers. Unfortunately for them, less than half of the women surveyed use sunscreens, compared to less than 30% of men. Worldwide, low percentages of women also seemed to use exfoliants (a shade over 40%). So while the cleansers use is good, women and men seem to be missing out on the fundamentals of good skin care.
ALL-NATURAL IS IMPORTANT
According to the Green Beauty Barometer survey of American women, more than half (54%) say it’s important for their skin care products to be all natural, while 59% read beauty product ingredient labels before purchase.
MANY PREFER MOBILE TO PEOPLE
A 2016 Mintel survey indicates that 45% of beauty consumers prefer using their mobile device to search for product information instead of getting help from a sales associate. In addition, 39% are interested in using a store-provided tablet to research the products available